Directive Speech Acts in The "Malaka Project" Video Podcast to Improve Student Literacy in The Education Study Program

Abstract

This research, titled "Directive Speech Acts in the 'Malaka Project' Video Podcast to Enhance Literacy among Students in the Education Study Program," seeks to identify the various types of directive speech acts present in the video podcast content and explore their potential role in promoting student literacy, particularly in the field of education. Employing a descriptive qualitative method with a pragmatic analytical approach, the study draws data from verbal exchanges between Jerome, the podcast host, and Galih, the guest speaker, across selected episodes of the Malaka Project. The findings reveal five categories of directive speech acts: (1) requesting, (2) questioning, (3) commanding, (4) prohibiting, and (5) advising. Each category serves distinct communicative purposes, including eliciting information, guiding the flow of dialogue, fostering discussion, and delivering reflective insights relevant to educational settings. As an audio-visual platform, podcasts offer dynamic communicative features that align well with the learning preferences of contemporary students. By analyzing directive speech acts in this podcast, students develop not only an understanding of the functional aspects of language use but also the ability to think critically, empathize with others, and interpret meaning within context. Therefore, the Malaka Project podcast presents itself as a promising alternative educational tool capable of enhancing students’ linguistic, pragmatic, and reflective literacy.Text for abstract, no more than two hundred words.